Problem
The John Howard Society, which was established in 1867, ant agency dedicated to the support, rehabilitation, and integration of individuals who have been impacted by the criminal justice system. However, over time, the society recognized the need to update their branding to better reflect the core values and ethos of the organization, namely connection, reintegration, and growth.
In today’s digital age, having a strong online presence is critical for any organization’s success, and The John Howard Society was no exception. They understood that their design updates needed to be impactful and effective online, and therefore, their design team worked tirelessly to create a cohesive and engaging visual identity that could be seamlessly integrated into their website, social media platforms, and other digital channels. By doing so, they hoped to not only connect with their existing audience but also expand their reach and appeal to a wider audience of potential supporters and clients who could benefit from their services.
A comprehensive redesign of their visual identity, including their logo, typography, and color scheme, with the goal of ensuring that their brand resonates with their target audience and reflects their commitment to promoting positive change.
