AirCari is an innovative online platform that offers a unique solution for those seeking to send packages overseas. The app-based community brings a modern twist to the cultural tradition of finding someone to deliver a package for you. With AirCari, users can easily connect with a community of travelers who are willing to transport packages to their destination. This service not only simplifies the process of finding a trustworthy courier, but it also offers a more cost-effective solution compared to traditional shipping methods. By leveraging the power of technology and the sharing economy, AirCari makes it easier and more efficient to send packages around the world. This platform is ideal for individuals who need to send items to friends and family abroad, small business owners who need to ship products internationally, or anyone looking for a more personalized shipping experience.
https://www.crunchbase.com/organization/aircari
Role
- User Interface
- Branding
- Onboarding Experience
Tools
- Figma
- Illustrator
- Pen & Paper
Goal
Make a potentially complicated process into a straightforward, visually clear and fun feeling app. A branding strategy also needed to be established.
Design
AirCari would like to launch within the Taiwanese community initially. Using colors that are rooted in Asian themes. The moodboard highlighted bright pops of colour and rounded linework that leant itself to a more cultural aesthetic.
I wanted the visual elements to be simple. I used backgrounds and strategic colours that popped out as a call to action. Recognizable icons were also used to make things clear. After multiple iterations of the logo we decided as a team that emphasizing the name was best for branding.
Mood Board
Style Guide
Avenir
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Aa
#c12a44
#14405a
#7fbdaa
#d6a239
#be812e
#d96a7c
#5c7e90
#a5d2c5
#e6c073
#d6a96c
Case Study
Peer to peer delivery model has been established for sometime now, people have always been carrying packages to their family and friends to carry with them when they travel to another country. Aircari streamlines this process by:
- Connecting someone looking to send a package with someone interested in carrying packages in their luggage. You may not actually know this person
- Facilitating and securitizing the payment so everyone is protected. This includes, but is not limited to, taking pictures of packages, an open package policy, delaying payment until the package has been delivered.
Methodology
User Interviews | Surveys | Ethnographic Study | Shadowing | Market Research
Personas | Storyboards | User Flows | Case Scenarios
Sketches | Whiteboarding | UX Vision
Wireframes | Design Patterns | Visual Design
A/B Testing| Questionnaires | Surveys
Research
Goals:
β’ To define and understand the problem
β’ To understand our user types
User Interviews
- Users strongly prefer to work with people they know; connecting with strangers is the last option
- The network of people the User will use & trust is quite extensive
- E.g. My friendβs motherβs co-worker
- Trust (and a sense of security) is established by having some sort of close human connection
- Users do not have a problem with the informal and loose process of finding and getting someone to carry their package
Survey Results
Competitive Analysis
1
– USP is getting flights half off. – Bring a friend and earn 50%. – Well connected with best 50 travel apps. – One of 13 partners with Ebay. – Good clear steps of List your trip, Receiving your container, Arriving at your destination. – Good FAQ and Info Videos! – Nice footer with legal and support sections – Can buy a flight through the site! – Within 24 hrs is full refund. After 24hrs potential partial only. – Flight Price match guarantee. – Simple. Safe. Secure. This is their tagline.
2
– Same thing as Grabr, where you order an item, βrequest itβ and then someone near it carries it to you. – Very similar features to Garbr but not as great UI layouts and UX processes – Donβt like the overall feel and look of the website, not very organized and visually satisfying. – Good info graphics to show how it works. – Good USP on mailing anything from the US – Donβt like how Info on name change takes you to medium post.
3
– Great split of βtravellerβ vs βsenderβ sections – Great βCreate Orderβ button where i upload the product i want shipped or to buy. Must put: product image, item name, description, item link (online), price, quantity. – Great description of how it works on both sides, visual and to the point. Although the βHow it worksβ button can be more visible and larger. Should also have a βHow it worksβ page individually. – Great use of βmember storiesβ: who ordered from who, what products were shipped and where it was sent to as testimonials. – Great βmeet our membersβ section, again maybe can be better if there was on single page. – Great βInvite Friendsβ option and get some $ off their orders.
User Insights
User Persona
From these insights, a decision was made to incorporate this app into the Toronto Taiwanese community because there is an already existing P2P delivery system in place.
Using research to inform design
Address shared need for trustworthy connections
- Prioritize connections within a Userβs existing network
Maintain informal feel of current peer-to-peer shipping experiences
- Not everything can or should be automated – build in space for human connection, discussion, and negotiation
Persona Stories
Prototype and Usability Testing
Prototype testing was done with a small group. Insights from the validation test led to reiterate on my designs. Below are the before vs. after hi-fi mockups of the final solutions.
Pain point – Users had challenges understanding what the app would do.
Solution – The onboarding process was defined with images and showing the function of the app for the user in the initial profile setup.
Before
After
The previous designs lacked clarity for new users to understand what the app does and how it functions. Most people questioned the on-boarding process due to personal information being asked before they had full understanding.
The after screens explains all aspects of our app while also introducing the terms βSendersβ and βTravellersβ that will be used throughout the app.
Icons were added to increase the visual appeal of the on-boarding process to increase user retention.
Sign-in options have been moved to appear at a later time, allowing the user to play around with the app first. When the user wants to send a package or carry a package, then they make an account to do so.
