ROM

Overview

The task of exploring a museum can be overwhelming, with so much to see and learn, it can be difficult to know where to begin. Even for adults who are familiar with museums, it can be a challenge to navigate the different exhibits, especially if they are not sure what they are interested in seeing. For children and young adults who may be visiting a museum for the first time, or who have limited experience with museums, the experience can be particularly daunting.

To address this issue, an app was developed that could personalize and time a museum visit. The app was designed to help users create a personalized tour of the museum, based on their interests and preferences. It allows users to select the exhibits they want to see and provides them with information about each exhibit, including its location and description. The app also includes a map of the museum, making it easier for users to navigate and find their way around.

In addition to providing a personalized tour, the app also includes a timing feature that helps users pace themselves and ensures that they have enough time to see everything they want to see. This is particularly helpful for those who have limited time at the museum or who are visiting during peak hours when crowds can make it difficult to move around the exhibits.

As a product designer for this app, I focused on creating an intuitive and user-friendly interface that would make it easy for users to navigate and find the information they need. The app was designed with a clean, modern look and feel, and includes clear and concise instructions that guide users through the process of creating a personalized tour.

Project

Visitors Customized Tour App

Client

AGO

Role

UX Design
UI Design
Prototype Creation

Case Study

Younger people have fond memories of going to the museum as children. But now finding time in their schedule to semi “unplug” and have a fun time at the museum can seem daunting and intimidating.

Research

Insight #1
Incentivize visits under 60 minutes.
Under 40% of young adult report hot having enough time as the main reason for not visiting museum or galleries.
Shorter visits are more desired for this demographic.

Insight #2
Better explore family-friendly experiences.
Spending time with family and accompanying children come up as main reason to visit the ROM. People felt the museum lacked support for parent with children.

Empathy Map
Better explore family-friendly experiences.
Under 40% of young adult report hot having enough time as the main reason for not visiting museum or galleries.
Shorter visits are more desired for this demographic.

User Personas

Hans G.
Age : 20(something)

Hans is 20 overseas student. Once a year he visits a new city with his family who are not really interested in museums . This is their chance to learn about the city and get to know famous pieces . But his family doesn’t want to spend the whole day walking around the museum navigating a large crowds and building.

Goals

To have a unique and memorable experience.
Share exiting new exhibits or pieces with his peer group.

Challenges

Waiting too long in lines.
Exhibits being overcrowded.
Feeling rushed by their companions .

Sharon C.
Age: 40(something)

Sharon is a midwife who wants to spend more time with her kids in enriching ways. They enjoy doing hands on activities such as parks and museums. She finds it difficult when to visit the museum with her kids, they are often very busy and difficult to manage their kids.

Goals